Wednesday, January 14, 2009

EXPERIENCES 1.0

first read pages 1 through 28 in keri smith's book.
take some time and look over your book, identify the experience you want to do first.
next week engage in your first experience.
document it with one of the methods indicated in the book.
look through the book like you are looking at the items at the second hand store... which ones talk to you? those are the ones you want to do.
tell me what it is. post which you will do on your blog, indicate where and when you will do this. what means will you use to document the experience?

WORDS + IMAGES ON CARDS (brain assistant box)

translate your experience into 3 x 5 sized cards. this can be any paper stock or method of image reproduction you would like. make as many cards as you would like to make. (at least 10) read from any of the readings listed, or maybe there is a reading from the past that you thought was important. look at it again and pull the content you responded to. extract meaningful words, phrases, paragraphs and add these to the cards—as many as you would like. (at least 10). make sure to note your sources for future reference on all image collection and readings that come from books.

at the end of the week, review the weeks collection / experiences. look for curiosities, the unusual, then connections. note these connections. keep these connections. from the connections you make (make as many as you can) post the most successful ones on your blog and write a brief summary. a summary can be a word, statement, paragraph— a found thought or quote-everything is of value. if you don’t have a connection post something anyway as a question (which are more interesting than answers anyway). ask a question—what the heck is a connection and how do I make them in my everyday life? But write a summary of your experience. go deep. brevity + levity rules the day. what is valuable?
READINGS
an incomplete manifesto
brian eno’s oblique strategies
things i have learned so far in my life stephan sagmeister
michael bierut:
why designer’s can’t think
on falling off a treadmill
some of these original texts can be found on design observer.com
thedailyscrapbook.com
a scrapbook page is presented each day from her recent book
titled “scrapbooks”.

Monday, January 12, 2009

Ad Agencies Fashion Their Own Horn,and Toot It
By CLAIRE CAIN MILLER
Published: December 30, 2008 NYT

presentation 1: design process,"the journey is the destination" due jan 21th. use these questions as a guide when preparing your presentation.


1) select three projects that you feel had a successful design process to tell the story about your process of design or "how did you get to where you got".

2) how do YOU solve a problem?

3) was the focus on you, an audience, or the instructor/project parameters
(this can help you understand when you do your best work—tight parameters, loose ones)
5) what were the similarities in the process?

6) what were the differences in the process?

7) what did you find rewarding in the process?

8) how is your process unique to you?

9) we are not talking about outcome, but process.

10) how would you describe this in an interview?

11) do not present what we know,a generic process, but the personal process.

12) how do you make us interested?

what was valuable? brevity + levity rule...